Netflix, ahead of pay-TV providers, continues extending its own “TV Everywhere” strategy to more devices.
Next up: The company will soon offer the Watch Instantly video-streaming feature on Apple iPhones and iPod Touch devices and the Nintendo Wii gaming console, according to an industry executive familiar with Netflix’s plans. (Netflix wouldn’t confirm the info, with a rep saying it declines to comment on “rumors or speculation.”)
Netflix already lets subscribers access 12,000-plus TV shows and movies on a laundry list of devices, including: PCs, Macs, Microsoft’s Xbox 360, TiVo DVRs, Internet-connected Blu-ray players from LG Electronics and Samsung, the Roku set-top, and TVs from Sony and LG. Content partners for the Internet service include Starz, Disney, CBS and MTV Networks (READ MORE…).
[Credit: MultiChannel.com - Todd Spangler]
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