Intercity recently commissioned sneaker customiser Alex Nash (aka NashMoney) to create a piece of artwork as part of the Inspired Ingenuity project. Below are some pictures of what came of the project.
The project revolves around a competition that Havana Club are running based on the theme of ‘Inspired Ingenuity’; a reference to the spirit of the people of Havana, who pride themselves on their ability to create what they need from what they have. The competition is taking place over the first six months of 2011, challenging artists, musicians and other creative talents to takes the everyday and turn it into something special. A winner will be picked each month, and the final winner will win a trip to Cuba.
To help promote the competition, Intercity commissioned three artists to create a piece of work that takes the everyday and turns it into something special – and as we see sneaker customisation as its own form of Inspired Ingenuity, Nash was an obvious choice as one of those artists. Read more about their story here.